Get the Obsidian Digital story sent directly to your inbox
Obsidian Digital, a Certified Mouseflow Partner, is a digital marketing agency founded in 2016 by partners with more than 15 years of marketing experience on the client’s side. They aimed to be different from others, and their vision was to become the best performance agency in the Nordic region. With offices in Denmark, Germany, and Bosnia-Hercegovina, Obsidian Digital became more than that.
Relying on their expertise and specialization in performance marketing, they’ve achieved significant success and recognition, with names like DHL, Rains, and Danske Bank on the list of their clients. Their success is based on the key principles that guide their approach:
- Expertise and Specialization: Obsidian Digital focuses on performance marketing and leverages their extensive experience to excel in this field.
- Client-Centric Approach: The company emphasizes collaboration with the right companies, knowing that helping their clients grow means growth for themselves.
- Technological Integration: They integrate tech, data, and analysis for success on various digital platforms.
- Vision for the Future: They aim to set the standard in digital marketing and drive success through hard work and technology.
The Challenge: Building a CRO Department
In 2021, Obsidian Digital decided to create a conversion-rate optimization (CRO) department. This decision was driven by their recognition of two major challenges within the digital marketing landscape:
- Increasing difficulty of tracking conversions. A number of technical and legal challenges made it more difficult to measure the outcome of digital marketing campaigns. So, Obsidian Digital needed a fully-compliant tool that would help them track conversions.
- The rising costs of digital marketing. With more companies shifting their advertising budgets to online platforms, digital marketing became more competitive and expensive. Achieving profitable growth became more challenging compared to a few years ago.
Partners at Obsidian Digital realized that, to continue scaling effectively, they needed more than running digital campaigns for their clients. They need to make the most of their clients’ existing traffic and increase the value per user. And this is where CRO came into the picture.
A successful CRO department needs not only the right people, which Obsidian Digital has, but also the right tools. As they embarked on this journey, Obsidian Digital explored various tools in the market, and Mouseflow quickly emerged as the standout solution to help their clients succeed online.
Mouseflow helps us quickly identify points of friction on our clients websites. Installing Mouseflow and looking at the user behavior data is often one of the first things we do once we kick off a new collaboration.
The Solution: Becoming a Mouseflow Certified Partner
As Halfdan Timm explains, “We saw Conversion Rate Optimization and UX as the key to overcoming challenges in digital marketing. Mouseflow stood out as the best tool for us when helping their clients succeed online.”
Obsidian Digital chose to become a Certified Partner with Mouseflow. That gave them access to one of the best platforms for conversion rate optimization on the market. But it’s more than just using the tool. Being a Mouseflow partner provides Obsidian Digital with numerous advantages.
One of the standout benefits is having a shared Slack channel with Mouseflow, enabling immediate assistance with technical issues and account setup. This direct line of communication streamlines their efforts and enhances their ability to support their clients effectively.
The Result: More Effective Digital Marketing Campaigns For Their Clients
Mouseflow has been instrumental for Obsidian Digital in their collaboration with clients such as Ecooking and Rains. It helped them improve user experience on their clients’ websites, and provide a more streamlined user journey. In both of these example cases, Obsidian Digital used Mouseflow to increase conversions by 10% and provide their clients with better outcomes from digital marketing campaigns without increasing ad budgets.
Personally, I love sorting Mouseflow user recordings after “Click rage”. Which elements don’t give the user what they expected on click? This is often a great place to start and will immediately improve the user experience on any website.
Mouseflow became a fundamental part of Obsidian Digital’s tech stack. They use Mouseflow’s behavior analytics tools such as session recordings and heatmaps together with A/B testing tools such as Visual Website Optimizer and Convert, and quantitative analytics tools including Google Analytics 4.
Ready to show your clients even better results for their digital campaigns? Become a Mouseflow partner, and harness the power of behavior analytics to drive your business through your clients’ success.